
	Homework 4 User Task Analysis (Personas) Content Inventory Functional Specifications (Feature Set) June 8, 2006 Prepared for: OurWedding.com 108 Bridal Lane Ann Arbor, MI 48103 Prepared by: INP Associates Karen Dec, Karen Ford, Robert Scully, Chris Visel

Table of Contents

Personas - User Task Analysis...................................................................................................... 3

Content Inventory............................................................................................................................ 7

Functional Specifications................................................................................................................ 8

Personas - User Task Analysis

The primary audience for this site consists of engaged couples who are planning their wedding ceremonies, receptions, and honeymoons. The site is primarily aimed at brides, but also seeks to be inclusive of grooms’ needs and concerns.

The secondary audience for this site would include professional wedding vendors (photographers, florists, cake bakers, etc.) and ceremony/reception venues. Another secondary audience would be the guests who will attend a couple’s wedding.

User Task Analysis

Heather Johnson

“I can’t believe I am finally engaged. I am looking forward to the wedding of my dreams!”

Heather is a student and a bride-to-be all at the same time. She plans to graduate before she gets married, but is starting the wedding planning now. She likes to visit OurWedding.com at school in between classes and at home on her own time, usually spending between a half-hour to an hour online.

With a limited budget to plan her dream wedding of around 80 guests, she still has confidence that it can be pulled off in 12 months, with a little help from OurWedding.com. Heather really likes the budget calculator tool and uses the checklist feature quite often. She is also trying to locate an inexpensive but beautiful gown, so she checks out the gown search tool and selects the less pricey range. Needing to find a venue that is also within her price range, she uses the venue search tool, making sure to check out user comments on any place that might sound questionable. Since she is always looking for good ideas (that don’t cost much!), Heather likes to read the advice/help articles that give ideas on how to get the finest for less. She is also having a hard time deciding on a hair-style, so she looks through the fashion section that shows pictures of styles, as well as offers suggestions.

Primary

Age: 23

Marital Status: Engaged

Occupation: Nursing Student

Disabilities: Contact lenses

Computer Skills:

Very experienced

Computer Resources:

iMac at school

(1024 x 768)

Dell Pentium 4 at home (1024 x 768)

T3 connection at school

Cable modem at home

Uses IE 6 (PC) at home

Uses Safari 1.2 (Mac) at school

Stacia Fischer

“I’ve been planning my wedding day in my mind since the time I understood what a wedding was!”

After dating her boyfriend for 6 years, he finally proposed, and now Stacia is suddenly a bride-to-be! With just 6 months to plan a wedding for 300+ guests, Stacia visits OurWedding.com on her lunch hour at work and on her personal time at home. Most days, she spends a half hour or more on the site.

She loves using the personalized tools like budget tracking, checklists, and guest list management. Stacia also uses the local vendor resources to help her identify professionals in her area that she can hire. Since she already has her dress selected and she’s been in 5 weddings before (always a bridesmaid!), she doesn’t use the Advice or Fashion/Beauty section all that much. Stacia has been planning her wedding day in her mind since the time she understood what a wedding was. Now she’s just looking for practical tools to help her make her wedding vision into reality.

Primary

Age: 32

Marital Status: Engaged

Occupation: University residence hall director

Disabilities:

None

Computer Skills:

Very experienced, especially on the web

Computer Resources:

Dell Pentium II at work (1024 x 768)

Powerbook G4 at home

(1024 x 768)

T1 connection at work

Cable modem at home

Uses IE 6 (PC) at work

Uses Firefox 1.5 (Mac) at home

Matthew Smith

“I have been avoiding this day for as long as possible, but I have finally given in after running out of excuses, and forgetting why I was avoiding it in the first place.”

After being with his girlfriend for 10 years, he finally proposed. Matt’s biggest worry is going through all of the rituals of a wedding ceremony. Matt likes to stay “under the radar” and is extremely shy. Matt wants his fiancé to be happy so he thinks that she will want to do the majority of the planning so he doesn’t do anything. Finally its time to send out invitations and Matt

realizes that he doesn’t even know who he should invite. Matt’s fiancé counted on Matt for one thing and now the invitations are late.

Matt will be using Ourwedding.com primarily for the FAQs and Articles on etiquette. Specifically Matt is researching “when to send out invites” and trying to figure out if he can make his own invitations to save a little cash. Matt is not cheap, but he does want to cut as many corners as possible because he would rather have money to spend on a home after the wedding rather than use it all on a “party”. At first Matt is not too interested in the wedding, but his “wife to be” is so excited about it he can’t help but try and keep up by looking things up online. As it gets closer to Matt’s big day, he finds himself looking up everything trying to find places to save money.

Primary

Age: 29

Marital Status: Engaged

Occupation:

IT Professional

Disabilities:

None

Computer Skills:

Expert

Computer Resources:

Dell GX620 Dual Core P4 at work (2048 x 1536)

Dell Latitude D810 Centrino P4 at home

(1920 x 1200)

T3 connection at work

Cable modem at home

Uses IE 6 exclusively

Paige Petterson

“I approach each wedding as if it was my own, capturing special memories as so they may be cherished a lifetime”

Paige has had a professional photography business in a small community in Northern Michigan, since graduating with a graphic design degree from Northwestern University in 1995. She has established herself as one of the most sought after wedding photographers in her area.

Most of her time spent online is exchanging emails with clients, and contributes to various graphic design forums. She also keeps a portfolio online that she maintains herself, and uses the internet to find new web design techniques. Paige takes great interest in reading the comments left about her services on OurWedding.com, and uses this tool as a way of improving her customer experience. She has used the photo upload tool a few times as a way of displaying her most precious work, though still keeps most of her work on her portfolio website, which she provides a link for in the OurWedding.com vendor links. She enjoys the simple interface of OurWedding.com, and recommends it to her clients and friends over its busy, ad filled competitors.

Secondary

Age: 33

Marital Status: Married

Occupation:

Professional Photographer

Disabilities:

None

Computer Skills:

Very comfortable with Mac products;

Feels lost in Windows environment

Computer Resources:

Mac G4 at office (1024 x 768)

Mac G5 and PowerBook at home (1440 x 900)

Cable modem at work

DSL connection at home

Religious Safari user

Uses a Blackberry to check email on the go

Content Inventory

Content Object	Description	Format	Responsibility	Status
Etiquette articles	500-1,000 word articles containing advice about wedding etiquette concerns	Word	Client	New
How-To articles	500-1,000 word articles containing instructions on how to do various wedding tasks, such as addressing invitations	Word	Client	New
Do-It-Yourself articles	Short instructional articles on how to make your own wedding favors, invitations, place cards, programs, and other items	Word	Client	New
How To Save Money article	Article (under one page) about how to save money on your wedding; includes tips and some links to other areas (e.g. Do It Yourself section)	Word	Client & Development Team (for links)	New
Toast & Speech Ideas article	Article (under one page) with suggestions, ideas, and tips for wedding party and parental toasts and speeches	Word	Client	New
Vendor & Venue Content	Descriptive information and images for local vendors and venues	Word, JPG images	Client (for initial info) & Development Team (for info submitted by vendors later)	New
Gowns	Descriptive information and images for various wedding gowns	Access, JPG images	Client	New
Hairstyles	Descriptive information and images for various wedding hairstyles	Access, JPG images	Client	New
Shop Items	Descriptive information and images for each item in the Wedding Shop	Access, JPG images	Client	New
Beauty articles	500-1,000 word articles containing tips and tricks for bridal skin care and makeup.	Word	Client	New
Cake Ideas	Article (1-2 pages) about different kinds of wedding cakes, what to look for in a baker, etc.	Word	Client	New

Functional Specifications

ID	Feature	Description
	Message Boards/Forums	Users need a venue to exchange ideas about wedding plans, ask questions of and get suggestions from one another, as well as just venting emotions and frustrations as they plan.
	Budget Tracker Tool	Users want a tool that will make budget suggestions (based on total budget and personal information about wedding size, priorities, and preferences), help them to establish a budget, and then help them track and stick to that budget.
	Shopping Cart	Users wish to make purchases from the Wedding Shop area.
	Basic (Quick) Search	Allows users to do a simple search of the contents of the site from any page.
	Search Vendors and Venues	Allows users to do a detailed search for wedding professionals and wedding ceremony/reception sites, based on geographic location and other criteria.
	Site Index	Provides a way for users to see the entire scope of the site and move quickly to their area of interest.
	Vendor and Venue Feedback	Users can leave feedback about vendors and venues they have used and newer users can view the feedback as they select vendors and venues. Input will need to be reviewed before it is posted live.
	Forgot password option	A field which would allow the user to enter their email address and have their password emailed to them.
	User Login	Users need a unique identity to be able to use the site. The login also allows users to access their personalized planning tools and submit feedback on vendors and venues.
	Planning Checklists with Email Reminders Tool	Users can create a planning checklist based on the amount of time until their wedding day. Users can add their own items to the checklist and delete any unnecessary items. Users can flag any items for which they desire email reminders to be sent to them and specify when/where the reminder should be sent.
	Guest List Manager Tool	Users can enter contact information for their guests, print guest lists and invitation labels, and track RSVPs, meal choices, and seating assignments.
	Search Gowns and Tuxes	Allows users to do a detailed search for wedding dresses, maid of honor/bridesmaid dresses, flower girl dresses, mother of the bride dresses, and tuxedos, based on brand names, styles, price, and other criteria.
	Vendor/Venue Admin Tool	Vendors or venues with a user login can use this tool to submit, edit, or delete the information and images about their business that is displayed in the vendor/venue listings. Input will need to be reviewed before it is posted live.
	Wedding Website Creation Tool	Users can create a personal web page with details and images about their upcoming wedding. Users can email the link to everyone in the Guest List Manager. Users can choose from different templates and themes.
	Gift Registry and Wish List Tool	Users can create a personalized gift registry including items from the Client’s featured partner stores, links to gift registries the couple may have at other stores, as well as a Wish List of single items of interest (available on other websites) and/or options for honeymoon or charity donation types of gifts.
	Flower Picker Tool	Users can perform a detailed search for wedding flowers based on colors, seasons, geographic region and get ideas for how to group flowers together for wedding bouquets and arrangements.
	Personal Notebook Tool	Users can save articles, gowns/tuxes, flowers, hairstyles, vendors/venues, and forum posts of interest to a personal notebook where they can return later. Sort of like a “Favorites” or “Bookmarks” within the site.